The French haircare brand and at-home appointment app Ma Coiffeuse Afro landed a new funding round led by L'Occitane Group's venture arm Obratori. 

WHO: Ma Coiffeuse Afro was launched in 2016 by Rebecca Cathline and Emmanuel Derozin as an app to help Black and mixed-race women in France book stylists for at-home appointments, with content to learn about products suited to their needs. The business expanded into haircare with In Haircare, a range of products co-created with its community. 

IN THEIR OWN WORDS: "Their 'out and in' method, their creativity and their inclusivity and fascinating model story positively resonates with Obratori, and we're excited to jot down the following web page of their journey with them," Obratori said of In Haircare on its LinkedIn web page.

DETAILS: 

• Ma Coiffeuse Afro closed a Series A found of funding. Investors in the round include Obratori, Marie Claire Beauty Ventures, Anne de Kerckhove, and CRE Venture Capital.
• The brand previously raised a €350K seed round for Ma Coiffeuse Afro from CRE.VC and French business angel Denis Fayolle. 
• Ma Coiffeuse Afro has 228,000 customers and 194,000 Instagram followers.